Gunter Pauli – Blue Economy

There are many ways to achieve your goal when you want to change. One way can be to slowly make little changes over a long period of time. Or another, more drastic, way is to make a 180 degrees turn around and start doing what you want to do today!

Gunter Pauli's Blue Economy describes many examples and people who have done just that. Real "out-of-the-box" thinking with many (100) real examples that businesses all over the world could start copying today.

Blue Economy

A fresh perspective on Green with this book from Gunter Pauli. The book is a report for the Club of Rome about sustainability and change. He doesn't argue that we have to give up our luxury lives, with easy transportation or a fresh coffee everyday. No, not at all. He talks about many initiatives around the world that use our resources, not to mention our waste, in a smart way to achieve the goals we want.

For example, he describes how the green waste of coffee growers can be used to grow mushrooms. Mushrooms are very nutritious and seen as a delicacy in many parts of the world. Pauli emphasises that even the waste of growing mushrooms can yet again be used in turn for feeding cattle. So instead of using only a few percentage of a coffee tree, a substantial part of the tree can be used which both lowers the waste and increases the revenue.

In other words, looking for natural efficiencies by combining processes can generate significant ecological savings and financial revenues.

Gunter Pauli

Gunter Pauli is the best selling author of Blue Economy, as well as 20 other books and over a 100 fables for children. Pauli is a member of the Club of Rome, Blue Economy is based on his report for the club of Rome and has been translated in many languages. Pauli is an accomplished entrepreneur and founded Ecover, the first ecological factory, as well as more than 10 other companies and charitable foundations.

The common thread in all his activities, including his children books, is the focus on a total green economy. As he says himself: "I am on a mission with passion!"

Get the book

Get the book yourself to read all the 100 possibilities. It is available in Dutch and English.