The Story of Change

The people behind the famous "Story of Stuff" video have released a new short film: "The Story of Change." It is well worth 6 minutes of your time.

What Is the Story of Change?

The film argues that real change does not come from individual consumer choices alone. It comes from people acting together — as citizens, not just as consumers.

The message is simple: buying green products is not enough. To create real change, we need to organise, build movements, and push for systemic shifts.

Relevant to Electric Boating

This resonates with the electric boating challenge. One of the biggest problems is the chicken-and-egg problem: there are not enough charging stations because there are not enough electric boats, and there are not enough electric boats because there are not enough charging stations.

Individual choice alone cannot solve this. We need marinas, harbours, and governments to invest in infrastructure. That only happens when a movement demands it.

Watch the Film

The Story of Change is free to watch online. It is inspiring, well-made and full of practical ideas for how to become an effective agent of change.

The future is green — but it will not happen by itself.